University of Akron creates 15th Super Bowl commercial

Lauren Williams's picture
Friday, January 31, 2014

In the midst of the food, beer and automobile advertisements during the Super Bowl on Sunday will be the annual University of Akron commercial.

UA’s energy ball returns to signify “the flash of gold and light that represents the spark that is this dynamic campus environment,” the university said.

President Luis Proenza, who ends his tenure this summer, hosts his 15th annual commercial.

The 30-second spot is airing locally, so costs far less than the $4 million for a national ad of the same length.

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