With the fall semester starting soon, two distillers on Tuesday sweetened their contributions to Kentucky's two largest universities to try to curtail underage and binge drinking among students — all-too-common campus rituals nationwide that carry serious hangover effects.
Beam Inc. and Brown-Forman Corp. will donate about $600,000 all together over three years to strengthen alcohol education programs at the University of Louisville and University of Kentucky. The campaign will spread to other students in the state known as the world's bourbon capital.
The message from campus leaders was that partying is part of college life, but to do so responsibly.
UofL Provost Shirley Willihnganz warned nothing derails a college career faster than alcohol abuse.