In addition, the DMA and UC Irvine Extension will also partner in areas of education, resources, membership, partnerships, events and promotion to benefit DMA members and the internet marketing community, and UC Irvine Extension will share information about the DMA with its students. Both organizations view this partnership as one which will yield advantages to the digital marketing sector, such as increased networking, high-quality and flexible online education and facilitated information sharing for professional development, and improved global reach.
"The DMA's choice to partner with UC Irvine Extension is a testament to the caliber of our courses and programs," said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. "Our Internet Marketing program embodies the core knowledge central to the DMA's overall mission, and provides a unique opportunity for members to further their education and develop a competitive advantage. Together our organizations can offer the best-available digital marketing information, instruction and opportunities to students and professionals around the world."