Generally, a college trumpets the news when it is declared in the Top 20 of anything. The exception: When Tulane University was ranked 20th for the number of students -- 163, as of June -- who had signed up for seekingarrangement.com, a five-year-old website that pairs young "Sugar Babies" with "Sugar Daddies" and "Sugar Mommies" who are generally older and definitely well-heeled.
"These are men and women who are looking for someone wealthy to pamper them," said 41-year-old Brandon Wade, the site's founder and chief executive officer.
The Top 20 list came to light locally last month when The Hullabaloo, Tulane's student newspaper, published an interview with a freshman identified as Amanda who said Sugar Daddies had helped her meet her expenses at Tulane, where tuition and fees alone for first-year students amount to $43,434.
Interest peaked for a time on campus, with some professors imploring their students to pick up a copy of the story for class discussions.