"Three Keys to Online Giving Success" at UBTech2012

Ann McClure's picture

More donors than ever give online, and the Colleges and Universities that best respond to this trend will reap the benefits. In this session, presenter Kennedy Kipps will explore how powerful marketing communications can drive online giving to new levels.

Building on new research that shows how donors use the Web, you will learn the three keys to creating a strategic marketing communications plan for online fundraising. You'll then see how those principles have been put into action by educational institutions and other non-profits that rely on donor support.

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