Texas Asking Fans For Patience With Network

Ann McClure's picture

When ESPN and the University of Texas announced their 20-year, $300 million partnership for the Longhorn Network a year ago, they created the wedge that nearly split apart the Big 12.

The Big 12 is still going, with Texas A&M and Missouri on their way out the door and TCU and West Virginia coming aboard. But ESPN is still struggling to find wide distribution for a sports channel that is all Texas, all the time.

Texas officials are pleading with Longhorns fans to be patient.

Since launching the network in August 2011, "delays in distribution have overshadowed the network's many positive aspects and impact," Texas athletic director DeLoss Dodds and women's athletic director Chris Plonsky said in a joint statement last week.

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