Tech Start-Up to Help College Bookstores Increase Revenues and Enhance Higher Education Affordability for Students

Ann McClure's picture, an educational technology platform that partners with college bookstores to increase their revenues and to enhance higher education affordability for students, officially launched today at the CAMEX Campus Market Expo 2012 in the Salt Palace.

The goal of HubEdu is to transform partner stores into the dynamic hub of all purchases within a campus, whether they be on site or online. HubEdu's College Bookstore Initiative provides a state-of-the-art software suite at no cost to partner stores. The company works with schools and stores on an individual basis to integrate systems and price comparison into student purchasing, ensuring that all sales within the school are captured, monetized, and understood. To help stores better compete with online merchants, HubEdu provides a detailed inventory analytics system which optimizes in-store pricing with no sacrifice to overall store margin. Further, detailed tracking systems help stores view student specific purchase behavior in an effort to better understand and monetize students.

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