The new company will be led by Jeff Kallay, who pioneered the campus visit audit in 2006 and has become higher education's best-known authority on in-person experiences and their critical role in recruiting students.
"While Render Experiences will be its own entity, TargetX will retain part ownership of the company and we will continue to work together to challenge the industry with new ideas," said TargetX CEO Brian Wm. Niles. His announcement came at the opening of CIVSA's annual conference in Alexandria, Va. The Collegiate Information & Visitor Services Association is the nation's leading organization for campus visit professionals.
"We believe so much in the services that the Campus Visit Consulting Division was providing and see so much potential for growth, that we felt it needed to be its own company with its own brand," said Niles. "And we felt that Jeff needed the freedom and flexibility to lead the company himself."
Kallay joined TargetX in 2006 as its "Experience Evangelist," an unorthodox title to reflect his unique role -- focusing on the critical function of face-to-face interaction, especially campus tours and other in-person events. Four years later he became Vice President of TargetX's consulting division.
Kallay will serve as CEO of Render Experiences, which he named after realizing how often he advises client schools, "Don't just say who you are, render who you are."
"Our team will remain committed to helping colleges stage recruitment and yield experiences that connect with best-fit students and help schools reach their enrollment goals," said Kallay, whose work has been featured in some of the country's leading newspapers and magazines. "Render will focus on the campus visit and TargetX will focus on being the leading cloud-based CRM for higher education."
Kallay's plan is to have the new company up and running independently in time for college admissions' preeminent conference, the National Association for College Admission Counseling (NACAC), in September.
"TargetX and Render will continue to do individually what we've been able to do together for the past seven years," said Niles. "We'll continue to help colleges overthrow dead culture."
TargetX is a higher education CRM company that provides an enterprise-wide solution to help colleges build relationships with their most important constituencies, including prospective students, current students, alumni and potential donors. The company’s Enterprise CRM is built on the powerful development platform of Salesforce.com -- the worldwide leader in Customer Relationship Management and a pioneer in cloud computing. With its 15-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.