TargetX, one of the top student-recruiting companies serving higher education, is expanding into the advancement and student-retention areas with two new cloud-based CRM tools. Similar to its popular recruitment system, which was launched in 2008, TargetX's new CRM modules are built on the proven Force.com platform of Salesforce.com, the worldwide leader in customer relationship management and a pioneer in cloud computing.
"Today we are launching a unique enterprise-wide CRM solution," said TargetX CEO Brian Wm. Niles at the company's fifth annual users conference -- called the Xpert Summit -- held this year in Las Vegas. "Built in the cloud so it is available anytime, anywhere. Built with TargetX's unparalleled communication tools so that colleges can create relationships with students, alumni, potential donors and other key constituencies. And built so that data and services can be easily accessed and shared by all departments using the system."
TargetX's expansion comes at a critical time for higher education, Niles said, since there is increasing pressure to identify and recruit best-fit students, retain those students through graduation, and maintain beneficial relationships through their many years as alumni and potential donors.