Target Analytics Principal Giving Solution Helps Nonprofits Identify Top Tier Prospects

Ann McClure's picture
Monday, April 30, 2012

Blackbaud, Inc. today announced the availability of Target Analytics Principal Giving Solution, designed to help nonprofits quickly uncover potential donors who have the inclination and ability to make top-tier gifts—a group that makes up 80 percent of overall fundraising opportunity for most nonprofits.

The Principal Giving Solution is the first of its kind available to the nonprofit market and is the latest offering from Target Analytics, a Blackbaud company with over 18 years of high touch fundraising experience, which offers solutions for donor acquisition, prospect research, donor benchmarking, custom modeling, and data enrichment services to more than 6,000 nonprofits.

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