Super Bowl An Ad For UMass

Ann McClure's picture
Wednesday, February 1, 2012

At the risk of sounding like a shameless homer, I hope the Patriots win the Super Bowl, but if not then I hope Victor Cruz catches the winning touchdown pass for the Giants.

Cruz is a Jersey boy, but he went to UMass Amherst and he’s forever a Minuteman. He also happens to be a great kid, as is Patriots safety James Ihedigbo, another UMass guy who during the offseason helps poor kids in Nigeria, where his parents were born.

If timing is everything, then UMass’s is perfect. The people who sell Doritos and Bud Light are paying upward of $4 million for a 30-second spot during the Super Bowl. So, as UMass prepares to move up to the highest level of collegiate football, what is it worth to have not just one but two of its products suiting up for Super Bowl XLVI?

“It’s incalculable,’’ says John Sinnett, an assistant athletic director at UMass.

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