SUNY Potsdam hopes to rake in the big bucks with a six-year fundraising campaign that already has netted millions.
The college is in the midst of its “Take the Lead” campaign, which already has exceeded early projections.
The campaign began quietly in 2010, with the college wooing potential donors behind the scenes, preceding the official rollout early this year.
This is the college’s third major fundraising campaign. The last one ran from 1999 to 2004 and netted $12.5 million. This time, the school is shooting for $27 million by 2016.