Samantha Grossman wasn't always thrilled with the impression that emerged when people Googled her name.
"It wasn't anything too horrible," she said. "I just have a common name. There would be pictures, college partying pictures, that weren't of me, things I wouldn't want associated with me."
So before she graduated from Syracuse University last spring, the school provided her with an online tool that allowed her to put her best Web foot forward.
Now when people Google her, they can go straight to a positive image — professional photo, cum laude degree and credentials.