Starbucks isn't spending as much as they want you to think for ASU scholarships

Tim Goral's picture
Friday, June 20, 2014

The scholarship portion of a new education program Starbucks is offering to help workers pay for an online degree consists of a discount from Arizona State University, not money from the chain.

The Seattle-based company this week unveiled a benefit that is designed to let college juniors and seniors complete their degrees at Arizona State, with all of the costs covered. For the freshman and sophomores years, workers would pay a reduced tuition.

A major aspect of the program is an upfront scholarship that Starbucks said is an investment between itself and Arizona State. When asked how much of that scholarship portion the company is providing, Starbucks initially said financial terms weren't being disclosed.

Following the announcement, however, Arizona State University President Michael Crow told The Chronicle of Higher Education that Starbucks is not contributing any money toward the scholarship portion. Instead, Arizona State will essentially charge workers less than the sticker price for online tuition.

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