Sparkroom and BriteVerify partner to increase higher education email conversion rates

Lauren Williams's picture
Wednesday, December 11, 2013

In an effort to help higher education institutions reduce bounced emails, Sparkroom has partnered with BriteVerify to add real-time email verification to the award-winning enrollment marketing application for higher education. Sparkroom can now consult with BriteVerify in real time to determine if the email address for each inquiry is valid and deliverable before forwarding the inquiry to a school. According to BriteVerify, this service reduces email bounces and delivery failures by at least 90 percent.

“Improving data quality has a very measurable effect on application close rates,” explained Matt McFee, CEO of BriteVerify. “If you pass too many invalid emails to an inquiry buyer, they may end up with poor email delivery rates. When email delivery rates fall, revenues from email programs fall as well. Higher education institutions work hard to perfect their enrollment application process, and we see it as our job to make sure their messages get to the inbox.”

BriteVerify has performed more than five billion email verifications for thousands of customers all over the world. Companies using BriteVerify as part of their inquiry management process experience a large improvement in inquiry quality and a commensurate increase in marketing efficiencies.

“Sparkroom is designed to help enrollment marketers do more with less,” said Al Huizenga, director of Sparkroom. “Knowing which email addresses are valid and which are not is essential for improved efficiency, and BriteVerify provides the most accurate solution for the job.”

BriteVerify employs a number of tools to improve the accuracy of their verification:

Global domain learning intelligence: forensically evaluates email domains during and after the verification process to determine legitimacy, geographic location and history; the result is reduced domain risk, improved global domain knowledge, enhanced domain accuracy and stronger email deliverability

Domain-level learning: allows for the categorization of zombie domains, typo-trap domains and redirect domains, often falling into the “unknown” categories for other email verification tools

Geographic recognition: increased geographic domain identification and domain-specific messaging protocols to assign country-specific IP addresses and make verification more accurate regardless of the host country for the domain

Sparkroom selected BriteVerify as a partner in part due to their commitment to taking customer data handling very seriously. BriteVerify is the only email verification platform that is both TRUSTe Certified and SafeHarbor Compliant. BriteVerify holds privacy and data governance practices close to the core values of the company and is in compliance with all global standards.

About Sparkroom

Sparkroom is the most advanced and widely deployed enrollment marketing application for higher education, processing more than one million inquiries each month. Sparkroom is owned by CUnet, a full-service, digital marketing agency specializing in identifying and recruiting students for the higher education industry. For the past decade, CUnet has helped colleges and universities reach enrollment goals through interactive marketing applications and technology. CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information about Sparkroom, visit http://www.cunet.com/sparkroom.

About BriteVerify

BriteVerify is the industry leader in email verification and delivers the industry’s simplest, fastest and most secure real-time email verification platform. Designed for any company that builds and maintains an email marketing database, BriteVerify provides a reliable safeguard against sending messages to invalid email addresses. BriteVerify requires no contracts, no set up fees and no monthly minimums. BriteVerify is the only email verification platform to be TRUSTe and SafeHarbor Certified. Click here to learn more about BriteVerify.