Seven Trends that Will Shape Digital and Web in Higher Ed in 2013

Lynn Russo Whylly's picture

The Multiplication of Connected Devices, Going Responsive

So, what did you get (or give your loved ones) for the holidays? A new tablet? A smartphone? A mini tablet, maybe? We now live in a world of multiple devices with very different screen sizes, resolutions, and features. The only thing they have in common: their capacity to connect their user to the web. Size doesn’t matter anymore, but your web content needs to be accessible and easy to search, read, or interact with at all times.

According to “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” a 2012 study conducted by Google, sequential and simultaneous uses of multiple devices are rising. As a result, higher ed institutions should focus on offering a customized but not disconnected web experience to their users, no matter what devices they own. Expect 2013 to be the year of responsive websites in higher education.