Strategic Marketing Affiliates (“SMA”) reached an agreement with Saint Leo University to manage its domestic U.S. trademark licensing program. The new partnership will provide Saint Leo with access to SMA’s brand development, protection and revenue generation services while enhancing the institution’s brand recognition and increasing the availability of licensed merchandise.
“Saint Leo University is proud to partner with SMA to manage our licensing program. This partnership is an important step to protect the integrity of our institutional marks and further develop the Lions brand in the marketplace,” said John Semeraro, associate athletic director for external operations. “SMA is a proven leader in collegiate licensing and will assist in enhancing relationships with local and national vendors. We look forward to working with their team to increase the availability of Saint Leo licensed merchandise.”