Royall & Company and Hardwick-Day combine

Stefanie Botelho's picture

Royall & Company and Hardwick-Day, two market-leading firms known for providing outstanding custom enrollment management services to higher education institutions, announced today that they are joining forces. As a result, going forward Hardwick-Day will operate as a Minneapolis, Minn.-based division of Royall & Company. Together, the companies will offer an unrivaled scope of higher education recruitment marketing and financial aid optimization expertise to colleges and universities.

The two companies have a shared 50 years of experience helping clients achieve their enrollment and financial objectives. Together, they will offer universities a more robust array of services across the full student recruitment and decision-making cycle, with a continued focus on producing outstanding results and even stronger return on investment for their more than 400 partner institutions. Through this combination, colleges and universities will benefit from having access to a fully integrated, single-source partner that provides unmatched vision into the behaviors, preferences and desires of students and families, creating more predictability, reduced risk and less volatility in enrollment and net tuition revenue.

John Nester, president and chief executive officer of Richmond, Va.-based Royall & Company, said, “We are thrilled to be joining forces with Hardwick-Day. Our shared passion for higher education and singular focus on client success make this a natural combination. Together, we bring an extraordinary breadth of expertise and analytical capabilities that will enhance our college and university partners’ ability to achieve their strategic enrollment and revenue goals.”

Jim Day, now vice president and managing director of Hardwick-Day, added, “Helping colleges and universities make sense of the ever-changing higher education landscape, and providing them with the confidence and outcomes needed to thrive is core to the mission of both Hardwick-Day and Royall & Company. Our combined, talented staff is excited to now be able to offer a previously unavailable level of full-cycle, custom-developed programs for reaching clients’ objectives.”

About Royall & Company

Colleges and universities partner with Royall & Company to meet and exceed their enrollment and advancement goals. For more than 20 years, Royall has been the leader in direct marketing recruitment. We help our enrollment partners achieve success year after year by building relationships with prequalified students and their parents, growing and shaping future classes, and increasing net tuition revenue. We further support revenue generation on campus through advancement campaigns, which increase annual giving participation and engagement and build pipelines for major gifts. Every campaign is custom-designed to reach each of our institutional partners’ specific goals and deliver maximum return on investment. For more information, please visit

About Hardwick-Day

Founded in 1994, Minneapolis-based Hardwick-Day is a leading national enrollment management firm working with colleges, universities and associations. We offer comprehensive, customized services in the areas of enrollment management, financial aid optimization, research, net price calculators, executive search, interim leadership and training, and other special services. For more information, please visit