Reeher and RuffaloCODY Partner to Improve University Annual-Fund Channel Management, Results

Ann McClure's picture
Monday, August 27, 2012

Reeher LLC has partnered with Iowa-based strategic fundraising powerhouse RuffaloCODY to deliver a comprehensive annual-fund management solution designed to improve fundraising performance. The exclusive agreement gives colleges and universities unparalleled opportunities to more effectively engage, steward and communicate with alumni by letting advancement teams manage a wide variety of fundraising channels -- including phone, direct mail, email and social media -- that can be fully integrated into the Reeher Platform.

The joint sales and marketing agreement allows higher-education annual-giving leaders to benefit from RuffaloCODY’s ability to manage multiple fundraising channels while giving them access to the Reeher Platform, which provides the tools to evaluate and coordinate those tactics to improve performance. Institutions will have better visibility to current and historical performance and that data will help them make more informed decisions on targeted communication tracks, appropriate communication channels and resource allocation.

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