Rapid Insight Inc. today announced a collaborative effort with Brown University to host a course on predictive modeling for fundraisers. The two day course is set to take place on August 18th - 19th, 2011 at the Brown University campus in Providence, RI. The course is designed for people who are just starting out in their predictive donor modeling efforts, as well as those who are already involved with analytics and are looking to gain a better understanding.
Once a tool utilized mainly by large businesses and corporations, predictive modeling and data mining is becoming more and more common in the non-profit world. Whereas corporations utilize predictive modeling to understand and predict customer and prospect behavior, non-profits utilize the same methodologies to understand donor and prospective donor behavior.