Rapid Insight and TWG Plus partner to serve higher education marketers

Lauren Williams's picture
Thursday, September 12, 2013

Rapid Insight, the leading provider of predictive analytics and data intelligence software, today announced a partnership with TWG Plus, of Austin, Texas, to provide a powerful solution for institutions looking to optimize their recruitment marketing efforts.

TWG Plus, a higher education branding and marketing firm, serves more than 100 colleges and universities throughout the United States. The firm chose Rapid Insight as its predictive modeling platform to enhance its comprehensive package of recruitment marketing solutions. TWG Plus is utilizing the Rapid Insight software solution to aid colleges and universities in targeting the prospective students who are most likely to enroll and to facilitate optimal list purchases during the student search process.

“TWG Plus has an impressive, holistic approach to helping colleges and universities improve their student enrollment and retention that combines data analysis, strategy, and creative,” says Ric Pratte, President & COO at Rapid Insight. “We love how their data-driven and full-service approach to admissions provides a great opportunity for schools to recruit and enroll students successfully.”

Dr. James Vineburgh, Director of Research at TWG Plus, noted, “Rapid Insight is an ideal modeling solution for us because it is both intuitive and efficient, and it enables us to provide our clients with deliverables that are easily digested by statisticians and non-statisticians. The software plugs into various data sources, such as CRM systems and databases, and ultimately provides comprehensible reports that are visually appealing, robust, and actionable.”

About Rapid Insight Inc. 
Rapid Insight Inc. is a leading provider of predictive analytics software and solutions that provides organizations with the ability to make data-driven decisions. Focusing on speed, efficiency, and usability, Rapid Insight products enable users of any skill level to quickly turn their raw data into actionable information. The company's analytic software platform simplifies the extraction, analysis, reporting, and modeling of data for clients ranging from small businesses to Fortune 500 companies. Founded in 2002 in Conway, New Hampshire with offices in Boston, MA. For more information, visit: http://www.rapidinsightinc.com.

About TWG Plus 
Based in Austin, TX, TWG Plus is an innovative, data-driven higher education branding and marketing firm. TWG Plus provides a comprehensive suite of services, including actionable research and branding as well as creative design, digital development, social media, and integrated marketing consulting for more than 100 colleges and universities throughout the United States, ranging from small, private colleges to large, public institutions. Visit:http://www.twgplus.com.