Pennsylvania State University is going on the offensive to restore its battered image.
After months of reacting to one devastating development after another in the Jerry Sandusky child sex-abuse scandal, university trustees Sunday charted a proactive strategy to rebuild faith in the campus.
The approach, outlined on the final day of the board's annual retreat, includes implementing several recommendations offered last month in an internal report on the university's handling of the crisis, as well as launching a media campaign to emphasize Penn State's achievements.
"We have been playing defense for the last five months. The Sandusky trial, the Freeh report, the NCAA sanctions have all kept us on the back foot," said Richard Edelman, the board's public relations consultant. "Now is the time to pivot."