As a dyed-in-the-wool Penn State alumnus, Jeff Jubelirer watched helplessly as his beloved alma mater became engulfed in an explosive child sex-abuse scandal this month. As a crisis communications specialist, he cringed.
Jubelirer, based in Philadelphia, described the university's initial response to the allegations involving retired assistant football coach Jerry Sandusky as disastrous -- "like an ostrich who hides its head."
Still, he and other experts say Penn State's shattered reputation can be repaired. And perhaps the biggest step in that direction was the university's announcement Monday that it has hired former FBI Director Louis Freeh to oversee an internal investigation.
"A no-holds-barred assessment of what happened and what went wrong" is critical if the school is to restore the faith of students, staff and alumni, said Terry Hartle, senior vice president at the American Council on Education.