Pearson partners with Knewton on adaptive science and business products

Thursday, September 5, 2013

Pearson, the world’s leading learning company, today announced a substantial rollout of additional MyLab & Mastering products enhanced with technology from leading adaptive learning partner Knewton. This fall semester alone, Pearson’s widely used MyLab & Mastering offerings will deliver continuously adaptive recommendations to more than 400,000 students across subject areas including biology, anatomy & physiology, chemistry, physics, finance and accounting. These are in addition to math, economics, reading and writing, which launched in the fall of 2012.

MyLab & Mastering are Pearson’s industry-leading digital education products and serve more than 11 million higher education students worldwide. Now continuously adaptive, Mastering combines instructor-created assignments with adaptive follow-up assignments that address any lingering gaps in concept-level proficiency. Recommendations about what students should study next update in real-time based on individual student work, instructor guidelines and the activity of all other students using Knewton’s technology.

Pearson’s rollout of adaptive learning products in science and business expands advanced personalization to these subject areas for the first time. While other higher education products rely on rules engines and question drilling, Knewton-enhanced MyLab & Mastering titles use continuously updating models to take student proficiency, engagement, forgetfulness and other factors into account when delivering real-time learning recommendations.

“We’re dedicated to creating deeply personalized learning solutions that enhance both the learning experience and the educational outcomes for each individual student,” said Paul Corey, Pearson Higher Education President of Science, Business and Technology. “After strong evidence from students and teachers supporting the efficacy of Knewton-enhanced MyLab products, we were eager to expand this powerful personalization to these gateway subject areas.”

“Pearson continues to push the industry forward, and we’re excited by their pioneering use of adaptive learning features across the MyLab & Masteringportfolio,” said Knewton Founder and CEO Jose Ferreira. “Students using these digital products will benefit from the massive network of students on the Knewton platform and our continued investment in core technology and data science.”

About Pearson

Pearson (NYSE: PSO) is the world’s leading learning company, providing educational materials and services and business information through the Financial Times Group. Pearson serves learners of all ages around the globe, employing 41,000 people in more than 70 countries. For more information, visit www.pearson.com