Their pitches were simple and tailored to the audience.
Come to my college, the out-of-state recruiters recently told high school students in Lakewood, and you will be taught in small classes and you'll graduate in four years. We'll even throw in a few thousand dollars just for being from California. And at one school, you won't even be far from an In-N-Out Burger.
Their attempt at wooing California high schoolers was a not-so-subtle move in a state whose public universities have been hit with severe budget cuts — $1.6 billion in 10 years — leading to tuition hikes, enrollment caps and fewer courses.
Meanwhile, nearby out-of-state colleges have reaped the benefits.