Noble Systems’ Survey reveals inside sales organizations continue to rely on manual contact tools

Lauren Williams's picture
Monday, August 5, 2013

Noble Systems Corporation, a global leader in unified contact center technology solutions, announces the results of its latest survey of North American contact center operations, revealing that while one-half of companies surveyed use Sales Force Automation (SFA) tools for inside sales, most organizations continue to rely on manual calling by their sales representatives to make contact with prospects.

Of the more than 500 total participants in the survey, 50 percent utilize some type of Sales Force Automation software to organize information on their customers and prospects. However, less than 10 percent of companies with inside sales teams have automated their lead generation and sales activities through the use of automated contact technologies. These groups continue to task their sales representatives with using manual tools to schedule work lists and make call attempts.

Numerous studies show that integrating outbound contact technologies – such as automated dialing, right time to call, right party contact, messaging and analytics – into their contact strategies enables inside sales groups to prioritize high-value contacts and increase sales. Noble Systems’ premise and cloud contact technology solutions, including the Unified Composer Agent desktop, CallTech and OnQ contact strategy management, Web Insertion Services for list management, and more, can be embedded directly into SFA software tools to help streamline workflow for sales reps, allowing them to make more contacts and close more business.

“Inside Sales teams that use SFA without outbound contact automation are missing out on the benefits that the integrated technologies can bring, and may be missing out on new sales opportunities,” said Chris Hodges, Senior Vice President Sales and Marketing of Noble Systems. “Our flexible premise and cloud technology platforms can help determine who to contact and when to contact them for the best result, increase the efficiency of each contact, and allow faster responses to new leads, resulting in improved overall performance and higher sales revenues.”

Conducted in the second quarter of 2013, the survey sought direct input from contact center managers about their businesses. The survey received responses from companies located across North America that service a variety of sectors, including consumer products, b2b, travel, health care and more.

About Noble Systems®

Noble Systems Corporation is a global leader in the customer communications industry, providing innovative solutions for Unified Communications, Business Process Management and Analytics. Tens of thousands of agents at 4,000+ client installations worldwide use Noble platforms to manage millions of customer contacts each day. Noble offers a unified suite of multi-channel inbound, outbound and blended contact processing, strategy planning, and resource management tools for companies of all sizes. Our premise, cloud and innovative premise/cloud hybrid platforms include ACD, predictive dialing, blended processing, recording and monitoring, IVR, messaging, interaction analytics and workforce management. For more information on this item or the company, contact Lee Allum at 1.888.866.2538 or visit www.noblesystems.com.