Student recruiting firm TargetX has redesigned its website, making it easier for college admissions and marketing professionals to find video, blog posts, book chapters and other best-practice information that will help them succeed in an increasingly competitive environment.
"We put a lot of effort into free resources for the higher education industry," said Marketing Vice President Adrienne Hamson, "but until now, it might have been difficult to find it all. In revising our website, we focused on making that content easier to find." Among the resources that TargetX offers are:
- The iThink Blog, a compendium of posts about student recruiting from a variety of contributors.
- A video library consisting of the company's popular "Free on Friday" webcasts aimed at admissions officers.
- Back issues of the Recruitment Minute, the weekly tip, trend or observation about college recruiting and marketing that has been around since 2002.
Coinciding with the launch of the new site, TargetX for the first time is inviting readers of the Recruitment Minute and other professionals in the field to contribute their own tips and techniques to the weekly email broadcast. "We want to share all that knowledge and advice that our readers have," said Hamson, "so we are opening up the Recruitment Minute to higher ed marketers and recruiters, and others who serve higher education."