Muhlenberg College sues to protect its mule

Tim Goral's picture
Wednesday, December 18, 2013

Muhlenberg College wants to make sure that when its students and alumni buy a sweatshirt, the Mule they get is the real deal in exactly the right shade of red.

To that end, the Allentown liberal arts college is suing Seattle-based online retailer Sportswear Inc. for using the Muhlenberg name, mascot and other trademarks without permission.

"Our brand represents quality, and we need to protect that for our community and our alumni," college spokesman Mike Bruckner said about the lawsuit filed last week in U.S. District Court in Allentown.

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