Millennials latest college funding strategy

Stefanie Botelho's picture

Would you rather get cash for college or a silver spoon? One of four new ads for Virginia’s 529 college savings plans debuting next month on YouTube and Facebook (and tv) is set at a baby shower. The coveted gift: a check made out to baby’s college savings account.

The ads are meant to appeal to Millennials who are new parents. It’s the generation with a savings ethos, student loan debt worries of their own, who want their kids to get off to a easier start. They’re not shy about asking friends and family for cash to help pay for their progeny’s future college costs.

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