Michigan businesses turn to local universities for customized degree programs

Kylie Lacey's picture

Customization is entering a new arena in higher education.

After designing an MBA degree specifically to help Spectrum Health develop a new generation of executives, Grand Valley State University wants to see where else it can take the concept of customized academic programs.

The Seidman College of Business hopes to use the new partnership with Spectrum Health for a health care executive MBA to forge similar ventures with other large employers or a consortium of employers in the region — if it can achieve the scale needed to justify the costs involved. Future offerings could come in the form of customized degree programs or professional certification courses tailored to a specific employer’s needs.

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