Michelle Obama's push to get everyone to apply to college isn't as obvious as you may think

Matt Zalaznick's picture

Michelle Obama wants high schoolers to go to college, even if they don’t come from wealthy families.

In a speech yesterday launching the campaign, she had a seemingly simple message: Students should apply to and go to college. This comes as a growing body of research shows that merely getting basic information about colleges can make a big difference for some students.

In a paper published late last year, two researchers, Stanford’s Caroline Hoxby and University of Virginia’s Sarah Turner, found a bedeviling reason: The vast majority of great students who come from low-income families don’t even apply to selective colleges.

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