Miami University Selects Oracle CRM On Demand to Overhaul its Admissions System and Facilitate University-Wide Communication

Ann McClure's picture
Monday, October 24, 2011

Oracle today announced that Miami University, a 16,000 student institution located in Oxford, Ohio that is ranked third in the nation for undergraduate teaching by U.S. News & World Report, has selected Oracle CRM On Demand to transform its outdated legacy admissions system, improve student recruitment and meet growing communication needs for departments throughout the university.

Miami University’s legacy undergraduate admissions system, Recruitment PLUS, will be discontinued in October 2013. The administration wanted to replace it with a customer relationship management (CRM) system that could enhance the admissions process by effectively tracking prospective students – from recruitment to application to matriculation at the university – while simultaneously expanding to meet other university needs – such as alumni relations and current student, faculty and staff communication.

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