"Marketing Message Relevance" at UBTech2012

Ann McClure's picture

In a time of fragmented communication, the rise of social media, ever-tighter budgets and the diminished credibility of higher education, how can universities make and keep themselves more relevant among prospective students, donors, alumni, hiring companies and campus constituencies?

In this dynamic session, presenters Jim Karrh and Tim Whitley provide a roadmap for (1) aligning or re-aligning the institution’s messages to make them more relevant across all channels, and (2) gaining the necessary sponsorship from campus leadership in order to bring about that change and make it stick.

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