Higher education presents many unique challenges that make it difficult to fully leverage the power and potential of the digital, which includes the web, social and mobile. Multiple missions, silos, consensus decision making, multiple audiences with disparate needs, corporate expectations on a not-for-profit budget, campus politics, and decentralized organizational structures all combine to create a very demanding environment. But with digital growing in importance, it is now critical to overcome these challenges.
Mark Greenfield, director of the Office of Web Services at the University at Buffalo, will show how digital governance and management is essential to achieve a sustainable, efficient, and cost effective digital presence. Topics will include strategic planning, establishing decision-making authority, resource allocation models, and a review of the pros and cons of various governance models, committee structures, and reporting structures