With The Lure Of Free Lattes, SMU Urges Students To Watch Safety Videos

Ann McClure's picture

An interesting tweet popped up on my feed today from @SMU. The message for students: watch a Youtube video and win free lattes.

The video is a short clip, titled “SMU Know What To Do: Lockdown,” and shows steps students should take during an emergency — whether a chemical spill in a lab, a natural disaster or a shooter on the SMU campus.

But the video isn’t anything new, according to the SMU communications office. It’s one of several safety videos made last year the Department of Homeland Security’s National Preparedness Month (which, if you don’t know, is September). This year, SMU is taking a different tack to get students to actually watch the videos — they’re tapping into college students’ insatiable demand for caffeine.

“Our students love coffee and it seemed like an obvious incentive to dangle a Starbucks card in front of them, if they would just watch the video,” said Kim Cobb, SMU’s director of media marketing.

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