Fans of Lipscomb University who wear “LU” sweatshirts or drink from “LU” coffee cups now have their hands on limited-edition collectors’ items.
Lipscomb officials are shelving the short-lived symbol after Liberty University pressured them to stop using the “LU” logo. Both universities have used an interlocking L and U to promote their athletics departments.
Liberty, a Christian school in Virginia, federally registered the trademark a few years ago. That trademark covers the letters’ use in the context of higher education.