The LEGO theory: Understanding where innovation (really) comes from

Lynn Russo Whylly's picture

I think we can learn a lot about innovation from Lego. Yes. Lego. The company that makes little red bricks!

These days, there are magazines after magazines trying to teach entrepreneurs where innovation comes from. You may have even searched for these headlines. It is a question that has been asked hundreds if not thousands of times in human history – where does innovation come from?

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