For L.A.-Area Colleges, Some Freeway Publicity

Ann McClure's picture

In a class catalog, it probably would be listed as "College Promotion 101."

That's what it looks like along U.S. 101 in the western San Fernando Valley, where a proliferation of large directional signs point the way to local colleges and vocational schools.

In all, school operators have managed to get 36 of the green signs placed along a seven-mile stretch of the Ventura Freeway in Tarzana and Woodland Hills. It's the largest cluster of college directional signs in the Los Angeles area.

The most recent school receiving the recognition is the Hypnosis Motivation Institute. The institute boasts four signs — two next to freeway approaches to Reseda Boulevard and two more on the boulevard's east- and westbound offramps.

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