Jenzabar Software Delivers Courses to Social Environment

Ann McClure's picture
Wednesday, October 24, 2012

Boston, MAJenzabar®, Inc., a leading provider of software, strategies and services for higher education, announced today that Emory Continuing Education (ECE) and California State University San Marcos (CSSM) have gone live on the Jenzabar Higher ReachTM widget that integrates with Facebook. Through the widget, prospective students browse and shop for continuing education offerings from within the social networking site.

Prospective students use the internet now more than ever when looking for continuing education and workforce development programs. Jenzabar's widget allows ECE and CSSM to bring the course catalog directly to the Facebook social media environment where prospects can search programs and instantly enroll. The widget makes the search process simple, providing the information students are seeking directly on a popular social media platform used for networking.

Both institutions use Jenzabar Higher Reach, a continuing education platform uniquely aligned with the complex needs of continuing education, certificate, and workforce development programs. The widget is a feature within Jenzabar Higher Reach that allows higher education institutions to create a Facebook application that connects the course catalog with the unit's Facebook page.

"Jenzabar Higher Reach provides Emory Continuing Education and California State University San Marcos with the tools needed to stay focused on continuing education-specific goals," said Chris Hartigan, Jenzabar Vice President and General Manager, Continuing Education Business Unit. "Social shopping, particularly on Facebook, has gained widespread acceptance across consumer businesses. By bringing our continuing education platform together with Facebook, our clients now have even greater reach for their programs and offerings that will help them maximize their enrollment and revenue goals."

About Jenzabar, Inc.
Jenzabar, Inc. is a leading provider of enterprise software and services developed exclusively for higher education. With more than 40 years of combined experience offering technology solutions to colleges and universities, Jenzabar is the trusted partner of choice to more than 1000 campuses worldwide, including private liberal arts, state, and community colleges and business, medical, law and other graduate schools. Jenzabar is headquartered in Boston, Massachusetts, with regional offices located across the United States. For further information, please visit www.jenzabar.com.