iSIGN Media and Baylor University Agree to Establish Research Collaboration

Ann McClure's picture

iSIGN Media Solutions Inc.

Toronto, Ontario - iSIGN Media Solutions Inc., a provider of interactive mobile advertising solutions that serves advertisers, manufacturers, retailers and advertising agencies throughout North America and Baylor University (“Baylor), an internationally recognized university, are pleased to announce the signing of a Memorandum of Understanding (“MOU”) concerning the establishment of research and business development collaborations to market metrics.

“We are excited about the benefits that we will derive from this relationship,” stated Alex Romanov, iSIGN’s Chief Executive Officer. “We are in the process of positioning ourselves in a leadership role in the proximity marketplace by providing multiplatform advertising products and services to clients worldwide. This Agreement with Baylor is part of a series of steps towards achieving this goal.”

The MOU signals iSIGN’s intentions to work with Baylor’s Hankamer School of Business and the Innovative Business Accelerator (“IBA”) located in the Baylor Research and Innovation Collaborative (“BRIC”). iSIGN has been proposed for office space in the BRIC. The BRIC is a 330,000 sq ft interdisciplinary discovery center housing university research, advanced workforce development, industry collaborators, the IBA, K-12 science, technology, engineering and math (“STEM”) outreach programs, and 30,000 sq ft of international meeting and symposia space.

Both parties will work to establish a collaborative research agreement to develop publishable findings from the analysis of data and data investigation algorithms. The data will be useful for both commercial and academic purposes. Additional research collaborations are expected to include future generations of iSIGN hardware and software to enhance the use of mobile proximity marketing tools. This agreement will be for a period of two (2) years, and can be extended through mutual agreement of the parties.

“We will soon have a research collaboration relationship with an internationally recognized university located in the United States, which is our major market,” stated Mr. Romanov. “Having a presence in the BRIC and on the Baylor campus provides the opportunity to sponsor university research by graduate students and professors to aid in the development of future improvements to and expansion of our product line.”

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, WiFi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN’s patent-pending advertising platform, deliver insights into emerging consumer behaviors that help advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL, the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. Additional information can be found at

About Baylor University

Baylor University is a private Christian university and a nationally ranked research institution, characterized as having “high research activity” by the Carnegie Foundation for the Advancement of Teaching. The university provides a vibrant campus community for approximately 15,000 students by blending interdisciplinary research with an international reputation for educational excellence and a faculty commitment to teaching and scholarship. Chartered in 1845 by the Republic of Texas through the efforts of Baptist pioneers, Baylor is the oldest continually operating university in Texas. Located in Waco, Baylor welcomes students from all 50 states and more than 80 countries to study a broad range of degrees among its 11 nationally recognized academic divisions. Baylor sponsors 19 varsity athletic teams and is a founding member of the Big 12 Conference.


The Baylor Research and Innovation Collaborative, (BRIC), is the first, and cornerstone, facility of the 21-acre Central Texas Technology and Research Park. When completed and fully occupied the 330,000 sq. foot building will house Baylor University research, university and industry research collaborations, technology workforce development and training, a business accelerator, space for start-up businesses, symposia meeting venues for up to 300 attendees, and K-12 science, technology, engineering and math (STEM) outreach programs. Local government and community partners for the BRIC include Baylor University, Bellmead Economic Development Corporation, the City of Bellmead, the City of Waco, the Cooper Foundation, the Greater Waco Chamber of Commerce, McLennan County, Texas State Technical College, Waco-McLennan County Economic Development Corporation and the Waco Industrial Foundation. The first 160,000 square feet are scheduled to be occupied in the spring of 2013.