X2O Media's Web-based portal not only lets users manage digital assets that are displayed with X2O's award-winning players, but now integrates with a number of third-party players, including the Frame Jazz Digital Signage Display, and players from Exceptional 3D, providers of glasses-free 3D displays. This "opening" of the X2O Portal is a strategic shift for X2O, which is encouraging player manufacturers to use its powerful content management platform while continuing to support its own players. With the X2O "Open Content Management Framework," partner players will have access to a comprehensive user management system that allows digital signage network administrators to define user roles and permissions, limiting access to specific portal features, player locations, and content. It also provides them with real-time data feed-management tools. X2O will continue to promote and evolve its own real-time players, including the award-winning NITRO Player.