Inceptia pilots free financial literacy program and contest

Stefanie Botelho's picture

Inceptia, a division of NSLP, announced that it will pilot its proprietary online financial education program, Financial Avenue, for free to all high schools in California, Nebraska, New Mexico, Michigan, Oregon, West Virginia and Wisconsin. Students and schools will have a chance to win cash prizes as students reap the benefits of becoming more informed consumers and better managers of their personal finances. Inceptia plans to roll out Financial Avenue for free to high school students in the remaining states at a later date.

A nonprofit located in Lincoln, Neb., Inceptia developed the online financial literacy program, Financial Avenue, to help schools provide their students a strong financial foundation. Based on the U.S. Department of the Treasury’s Financial Literacy and Education Commission’s financial education core competencies, Financial Avenue was selected as a University Business 2012 Reader’s Choice Top Product.

“Today young adults graduating high school are immediately faced with a multitude of personal financial decisions; choices that may impact the rest of their lives,” said Inceptia President and CEO Randy Heesacker. “We are pleased to provide these high schools this award-winning program at no cost so their students enter adult life equipped to make the best financial choices for their futures.”

Using online video and interactive tools, the Financial Avenue program thoroughly covers financial basics from budgeting, credit cards and banking to more complex subjects like contracts, taxes and understanding insurance. For students planning to go to college, Financial Avenue will help answer their questions on paying for college, borrowing money and how to manage working while in college.

As an extra incentive, Inceptia is offering prize money to schools, educators and students. The more courses a student completes, the more chances they have to win. Plus, educators are eligible to win money for their classrooms by registering their class and by sharing their most creative idea for implementing Financial Avenue. Finally, cash awards will be given to two schools in each state to help prepare their students for the higher education and financial challenges of the 21st century. The first cash award will go to the high school who attains the largest number of students that complete at least one course and the second will go to the high school with the highest percentage of students enrolled that complete at least one course.

“At Inceptia we are passionate about helping students achieve academic and financial success,” said Heesacker. “High school is a great time to teach financial literacy to students before they face potential pitfalls like college loan or credit card debt. The Financial Avenue program will give high school students in these seven states an opportunity to learn lifelong personal finance management skills that will benefit them well beyond graduation.”

High schools in the seven eligible states should visit for more information, complete contest rules and to register.


Inceptia, a division of National Student Loan Program (NSLP), is a nonprofit organization providing premier expertise in higher education access, student loan repayment, analytics, default prevention and financial education. Our mission is to support schools as they arm students with the knowledge needed to become financially responsible adults. Since 1986, we have helped more than two million students achieve their higher education dreams at 5,500 schools nationwide. Annually, Inceptia helps more than 150,000 students borrow wisely, resolve their delinquency issues and successfully repay their student loan obligations. Inceptia educates students on how to pay for college, guides borrowers through loan repayment counseling, and provides default prevention strategies and services to schools. More information at