Ice Bucket Challenge goes viral among university presidents

Stefanie Botelho's picture

Today, Massachusetts Institute of Technology President L. Rafael Reif stood beneath a catapult that had been rigged to dump a bucket of icy water on his head as part of the ALS Ice Bucket Challenge that is sweeping social media. He was called out by Harvard University President Drew Faust, who took the ALS Ice Bucket Challenge on Wednesday, surrounded by Harvard stem cell scientists working on ALS. The public relations gimmick has already raised more than $50 million for the ALS Association, which funds research and patient care efforts.

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