How Penn State Can Repair Its Image

Ann McClure's picture

A scathing report accusing Penn State coach Joe Paterno and other top university officials of hiding what they knew about Jerry Sandusky's sexual abuse of children is another crippling blow to a school and football program already reeling from one of the worst scandals in sports history.

Former FBI Director Louis Freeh's report on the Sandusky scandal charges that Paterno and other Penn State officials buried the allegations and allowed Sandusky to prey on boys for years.

Despite the report's revelations, public relations professionals and industry observers say its release was a necessary step as the university tries to regain public trust.

In the wake of Freeh's report, Penn State's trustees said they accept full responsibility for their failures in oversight.

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