In 2009, Sallie Mae launched How America Saves for College. To understand how American families are planning for their children’s education, the study captures data on parents’ decision-making about savings, the use of savings vehicles, and the amount they save, as well as attitudes toward paying for their children’s future college education.
As the nation’s No. 1 financial services company specializing in education, Sallie Mae is committed to presenting findings from the How America Saves for College study on a regular basis. In 2014, we present the fourth report.
Ipsos conducted online interviews with 2,020 parents with a child under the age of 18 in November and December of 2013. Respondents had the opportunity to take the survey in English or Spanish. The sample was selected to be nationally representative on key demographic variables.