Denver, CO and Cincinnati, OH – Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, has partnered with YOUniversityTV, the world’s largest college video tour network, to facilitate deeper connections between institutions and prospective students. College-bound students crave unbiased information. Through its engaging college campus video tours, YOUniversityTV delivers third-party content to this audience, in an interactive, social environment. The Hobsons and YOUniversityTV collaboration makes it easier for prospective students to gain knowledge about each campus. The youth-driven video tours deliver authentic “day in the life” content; video-embedded links enable seamless transitions to complementary information. Additionally, the trackable links arm administrators with data that can be used to plan subsequent programs. Hobsons and YOUniversityTV help admissions and enrollment professionals with university recruitment efforts by enabling them to reach students that are the right fit for their institution. Ultimately this facilitates purposeful connections between students and institutions, maximizing communication opportunities. The announcement was made at The National Association for College Admission Counseling (NACAC) national conference in Denver, Colorado. NACAC is the major coordinating body for professionals from around the world dedicated to serve students as they make choices about pursuing postsecondary education. For more information visit www.hobsons.com.