Hobsons and Tiffin University Build Online Student Orientation and Engagement Destination

Ann McClure's picture

Hobsons, the leader in recruitment, communication, and student success solutions for colleges and universities, joined forces with Tiffin University (Tiffin or TU) to deploy a virtual student orientation program. Initially deployed with a distance-learning student population, the online portal enables Tiffin to engage with students on students’ terms.

Meaningful orientation programs serve as a primary driver of student retention and success. Arming new students with answers to their questions speeds the acclimation process and drives student retention. Tiffin University designed its program to address key questions – such as TU attendance policy, resources, programs and services – that cause student confusion and ultimately attrition. By providing student orientation online to this demographic, Tiffin created a convenient program that meets student needs, with regard to access (online) and availability (24/7). The university launched the program to 52 online students this semester and plans to expand the program.

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