Hobsons and St. Bonaventure University Launch Engaging Web Tool that Puts Admission-related Content Front and Center

Ann McClure's picture

Hobsons, provider of recruitment, communication, and student success solutions for colleges and universities, joined forces with St. Bonaventure University (SBU) to deploy a website designed specifically for the prospective student audience segment.

Prospective students expect, and often prefer, online communication. Rather than drive prospective students to the SBU website, which is aimed at a range of psychographic groups, the university sought an attention-grabbing web portal to serve as a one-stop destination for this audience. The site incorporates a number of SBU-specific interactive components that put the admission-focused content front and center so that page visitors can easily access the most salient information.

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