Hobsons and St. Bonaventure University Launch Engaging Web Tool that Puts Admission-related Content Front and Center

Ann McClure's picture
Wednesday, November 30, 2011

Hobsons, provider of recruitment, communication, and student success solutions for colleges and universities, joined forces with St. Bonaventure University (SBU) to deploy a website designed specifically for the prospective student audience segment.

Prospective students expect, and often prefer, online communication. Rather than drive prospective students to the SBU website, which is aimed at a range of psychographic groups, the university sought an attention-grabbing web portal to serve as a one-stop destination for this audience. The site incorporates a number of SBU-specific interactive components that put the admission-focused content front and center so that page visitors can easily access the most salient information.

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