In higher education, social media is your job

Lauren Williams's picture

Higher education, in my experience, has never been an early adopter of technology or social media. I remember back even further, in 1995, I think -- one of our psychology interns at the University of Texas Counseling Center was sitting behind the receptionist and secretarial section of the main office, typing on a computer. I casually asked "What's up?" She said "I am emailing my boyfriend back in Champaign-Urbana." I said "What's email?" And that conversation changed my life. And fast.

I did some research, and then immediately told our ersatz computer-savvy counseling guy about the world wide web, and how useful it could be for therapists. He dismissed it out of hand, telling me the information on it was horrible and you could not trust anything about it. Bad idea, Jim. I said that was not the experience I was having. Blah blah blah. It went nowhere.

About a year and a half later, he came forth, championing the idea that we should all be connected to the world wide web, that it was a most excellent thing. Yeah, whatever, dude.

Nowadays, visiting prospective students almost invariably tell me that they have read our blog, that they are a member of our Facebook group, that they follow us on Pinterest, and so on.

Read more