Higher education searches rise on Google, reveal marketing opportunity

Lauren Williams's picture
Friday, August 2, 2013

Attention marketers: demand is high on mobile devices for higher education info, and online programs from traditional universities are highly sought after, according to new Google research that was revealed during the first Hangout on Air for Google's education team.

The demand for education info in Google's search engine shot up 4 percent, year over year (YOY). Brand-related terms that have the school's name within the query were a key player in the growth.

What's interesting to note, said Google's Jennifer Howard, was brand searches on for-profit schools was flat YOY, while searches for traditional universities grew. Specifically, searches for traditional universities and their online programs are on the rise.

Howard said these types of queries show a shift in mindset that means students could be more interested in traditional universities with online programs versus the types of schools that historically have offered online education.

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